Website speed is one of the important element to improve the conversation on your site. What visitors expect is that the page should load within 2 seconds. As the website’s load time starts to increase, it reduces the conversation on your website.

According to research, a 1 sec increase the load time reduces the 7% visitors of your site.

Here are 5 changes that will guarantee website performance.



These days, images are one of the main reason for increase in the page load. Oversized images takes longer time to load. So it is important to resize or compress the images according to your page specifications.

In case you are a windows user, you can resize the images using Paint or in mac using Preview. Also, there are some free tools as well which are available which will be of great help-, TinyPNG, Pic Resize and  Pixlr.

“40% of people abandon a website that takes more than 3 seconds to load.”


If your website loads as fast as possible, the browser cache is very important.

When a user first time visits your website, certain files and elements are temporarily stored on the page. So next time when user visit the same site, browser can get the data from cache instead of original data from server. Hence this reduces the page load time and traffic on network.

The easiest way to enable the browser caching of your website is through the plugins like WP Super Cache and W3 total cache (WordPress Users)

“73% of mobile internet users say that they’ve encountered a website that was too slow to load.”

For more tips on enable browser caching read this interesting article Browser Cache


The broken links are also an important factor you can consider working on. It actually increases the page load time of your website. Checking the broken links and fixing them is really very important for performance and also for SEO purpose. However, doing this manually is big task, if your website is large. But you can achieve this by using some available plugins in the market. These plugins monitor the links of your website and send the notification via email as and when required.

“If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year”


Server, is also one of the major element for your website performance. When compared to shared hosting, dedicated host increases the page loading speed. Because it doesn’t have traffic issues and fluctuations as compared to shared hosting.

“51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.”

According to smashing magazine, the difference between the responsive times of dedicated hosting and shared hosting is 7milliseconds to 250 milliseconds.



Plugins are very helpful when it comes to customising your website. But using too many plugins also increases the page load time which is a bad indicator. Based on a case study, Plugins in website contributes 86% of page load time. So another suggestion would be to remove the unnecessary plugins. This will actually reduce the page load time from 4.23 seconds to 2 seconds approximately.

Also do keep in mind to not use multiple plugins for same purpose.

Here at AccelNA, we have a dedicated team for website development / web application development that you can count on.