In the previous blog we discussed about importance of images in UI, Read it here.  In visual arts, music, and other mediums, minimalism is an art movement that began in post–World War II Western art, most strongly with American visual arts in the 1960s and early 1970s.(Source)

Principles of UI : Minimalism

Minimalism is deliberate lack of decoration or adornment in style or design. Basic principle of minimalism is that

“Less is more”

Here’s how to implement minimalism in UI design.

Use Flat colors

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Color is an important tool for setting a tone and mood for a website or brand. When it comes to UI design it should reflect brand’s personality. For example here, take a look at Apple website. Color can also be used to guide user flow.

Omit redundancy

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Make it really easy for visitors to find what they are looking for. Prioritize the most important content is and set it well. Decide on what’s important and nor. Showcase only necessary content.

Less is more

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Less colors. I.e., monochromatic color palette is the new black. Less colors and more visuals with absolutely more whitespace. But why? Because it is soothing for they eyes and it helps to place/ navigate users towards call to action.

Take a look at this amazingly simplistic and play the interesting classic game in website called

Big typeface

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Even though font size isn’t the biggest factor it does help to bring a balance and contrast to the design.  For example minimalistic websites uses larger font sizes in order to bring the balance into the design. Also, on the other hand it does make sure the message is not ignored by the user, like the above picture.

New Mozzila Firefox website uses oversized fronts elegantly. Take a look at it here.

Using visuals

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“A picture’s worth a thousand words”

Do I have to say more? Visuals add value to your content. It creates a perspective- a story to the design. Visual contexts are appealing, it triggers action.

For example:

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Gandhiji never said that quote, but we believe it to be legitimate because it carries his photograph.

Trivia: The above quote is from the movie Gandhi, starring Ben Kingsley as Gandhiji. Real Gandgiji never said that.