In the previous blog post we discussed about how to include storyline / personal touch to UI. In this blog we will be heading out to Navigation. Here I’m going to explain how to streamline navigation in UI. Navigation is one of the most important aspect of UI.
A user will not browse more than 10 seconds if he/she doesn’t get what they are looking for. In order to reduce the bounce we’ll have to set up easy or uninterrupted navigation.
Let us see how we can streamline navigation:
More visual element helps the user to find what he / she needs easily. It will save basic confusions. One thing to take care of while using icons are its visual style, it MUST be similar throughout an UI. Icons should be well placed and good design will be less intimidating. A well formatted layout will have icons to visually break up the content to make it less intimidating, even un-clickable icons are used to make a visual break.
Clear call to action provides good conversion ratio. To make a call to action in an UI, first set the value of call to action. What it should provide the user. Dropbox business website has one of the best call to action. The design is subtle and call to action is clear in one glimpse. While making a call to action, the method is really important because sometimes it may become intimidating.
Don’t put user in the blind spot. People hates that. Rather involve them. Even though ambiguity is an important aspect of design and art, UI design and ambiguity don’t go well. But in rare cases ambiguity can be used effectively. You can read the research here to know more about ambiguity as a source of design.
The ultimate aim of UI is to engagement of customers. So an UI design should be aiming for conversion. For example signing up, downloading mobile apps, etc..
Look at this excellent example how Podia uses its superficially simplistic UI focusing on conversion.
Here you can read my previous blog post about creating a story in UI. In the next post we will discuss about Responsive Design.